In this book, Roland Muller removes the mystique from shame-based cultures. Using the Bible, he introduces us to honor, shame, and fear-based cultures, illustrating their development over the years and demonstrating their influence on our understanding of the gospel message. Muller goes on to illustrate how the 10/40window is made up almost exclusively of shame-based cultures. He then examines the way we traditionally present the gospel, and the difficulties this poses for those from a shame/honor worldview.