Biblical and Theological Foundation

• GSED leaders continue to deepen our Biblical and theological roots

• Continue to expose our resources to Biblical and theological critique

Worldview Relevance

• GSED leaders continue to deepen our worldviews understanding

• Apply worldview thinking to training and resource development

• Continue to expose our resources to critique of worldview expertise

Priority Baseline of Transferable Training

• Emphasize the priority of training

• Explore ways to expand our training-reach

• Expand our pool of Master Trainers

Focused (Understand-Embrace-Retain) Resource Development

• Maintain our focus on the main things: U-E-R

• Matthew 13:23 – Understands the Gospel

• Mark 4:20 – Embraces the Gospel

• Luke 8:15 – Retains the Gospel

Selective Niche Marketing, Guerrilla Style

• Select target-niches where GSED is most needed

• Strategically and selectively choose where to invest marketing funds

• Be alert to and take advantage of inexpensive marketing opportunities

Double Vision with a Single Focus

• International – don’t get sidetracked from our original purpose

• North America – don’t lose sight of our opportunities to help North American believers and churches

Missional-Business Balance

• Develop and follow sound business practices

• But don’t let business overshadow missions

• Balance what we give away and what we sell

• Establish price points based on cultural economic realities

Professional Excellence (with a missional motive)

• Standard = don’t let quality issues become an obstacle to reaching elite professionals in any field

• Guiding question = How will Good Soil be viewed and received by professional educators and trainers, theologians, designers, musicians, artists, videographers, etc.?