For more than forty years this classic study has shown Christians how to minister to the people God brings into their lives. Instead of drawing on the latest popular fad or the newest selling technique, Dr. Robert E. Coleman looks to the Bible to find the answer to the question: What was Christ's strategy for evangelism? This convenient, portable format has an updated look for a new generation of readers.

We recommend Dr. Coleman’s Master Plan of Evangelism for parallel reading along with our “Twelve Essentials for a TRULY Evangelistic Church” series of blog articles.